A Very Effective Marketing Tool
There are several ways in which a company
can positively impact its business and strengthen customer relationships. One
important and oft overlooked way is for them to find a non-fiction or even a
fiction book relevant to their product offering. Then working with its
author/publisher they make it their own by adding their brand and marketing
message to it.
Why co-brand a book?
Anyone can have their logo printed on a
T-shirt, pen, mug, or mouse mat, but a book is unique. It contains
knowledge. Co-branding provides your corporate partner with an economical way
of giving their customers a uniquely styled and very appropriate gift. Other
terms used for this are custom publishing, content marketing, branded content,
co-promotion, brand partnership, brand alliance, etc.
Non-fiction, paperback books are perhaps among
the most cost-effective and long lasting premium products a company can use to
build their business. Books are generally kept for long periods of time. They
carry a higher perceived value than many other less personal products. People
rarely throw out a book – particularly if its content is relevant to them.
The custom published book is one of today’s
most effective business strategies in reaching targeted groups of people with
information relevant to their needs, interests, and lifestyles. The
strength of a book’s inherent permanence can maximize your partner’s marketing
dollars with a message that endures.
All of our books are available for
co-branding, which means that the entire cover design can be changed to match our
partner’s corporate identity. Alternatively they may wish to add just their
logo to the front cover or they may work out a deal where the entire contents
allude to their product or service offering.
of two of our co-branded titles